Digital Marketing Demographics
Digital Marketing is the process by which organizations market their products and services over digital channels such as mobile apps, websites, online ads and more. Digital marketing gives marketers access to a wide range of tools that can be used to gather information about users and personalize customer experiences. Understanding consumer behavior is the best way for any company to succeed in digital marketing and with an ever-increasing amount of data available about consumers it’s easier than ever before.
Digital Marketing Demographics: Who Are They?
So who exactly are these consumers finding you through all of this new technology? There are several demographic groups worth noting when it comes to understanding your audience: Younger demographics such as teens between 16-19 or adults ages 20 -24 tend to use their mobile devices on a regular basis.
Most of these consumers use their mobile devices to access social websites and applications like Facebook and Instagram. Teens and young adults tend to be the most active users of social media sites by far; in fact, 71% of teens preferred using their mobile device for activities such as watching videos or listening to music instead of any other device (Pew Research Center for Internet, Science & Tech).
While these demographics might seem like they’re not worth your time it’s important to remember that 38% of all internet activity takes place on social networking sites (HubSpot) meaning that you need a plan in place to reach this highly engaged audience through your company’s digital marketing strategy. Remember: just because these consumers are active on social networking sites doesn’t mean that they’re only interested in brands via those platforms.
The second largest digital marketing demographic is adults ages 25 -34; these consumers make up 21% of the population and use their mobile devices for activities like checking email or catching up with friends (HubSpot). These individuals often stay at home to use mobile devices instead of heading out to shop (Center for Media Design) which means they can be reached through your online ads very easily; after all, this is the place where you can target people based on their location.
Progressive Baby-Boomers (ages 35 – 54), who account for 11% of the total U.. population, are increasingly turning to the Internet to shop and purchase goods. These individuals can also be reached through digital advertising as they tend to do things like research products online before making a decision ( HubSpot ).
Finally, seniors ages 55 and older account for 16% of the total U.S. population and spend about 10 hours per week on mobile devices (HubSpot). This means it’s important to make sure your website is easy to navigate from a mobile device since this audience is interested in purchasing via mobile platforms as well.
In addition to understanding the types of people that are most likely to use your services or buy your products, it’s important to think about where these consumers spend their time online: More than half of all Americans say they prefer using search engines to figure out what they need instead of going directly to a company’s website (HubSpot).
This means that creating a high ranking on search engine results pages is more important than ever before. In fact, Hubspot reports that 53% of people choose not to click past the first page of their search engine results meaning that those first few slots are incredibly valuable real estate! The good news is that if you’re doing things right your website should be competitive on both SEO and PPC-based marketing campaigns. However, since some demographics tend to use specific platforms more often it’s important to have a plan in place so you can measure success across every channel used for marketing purposes.
For example: if you run a website that’s designed to target women you might want to place more emphasis on using search engine optimization since 55% of all women over the age of 65 prefer this type of digital marketing (AdWeek). By contrast, just under half of all men over the age of 65 tend to prefer search engines.
With so many different types of people who use mobile devices and Internet-enabled technologies, it’s important that your company takes steps to speak directly to each demographic group. This means understanding how each consumer likes to interact with brands online; for example, while 57% of seniors like email newsletters (eMarketer) only 43% are interested in receiving texts from companies they may be interested in.
While some demographics are more heavily invested in certain types of online activities, it’s important to realize that everyone uses digital marketing channels. In other words, it’s crucial to think about your company from the consumer’s perspective and make sure the right people are finding out about your services or products in a way that fits into their day-to-day lives. For example Just over half of all adults use email (HubSpot) which means this is still a viable form of digital marketing.
Remember: these demographics are not mutually exclusive. In other words, you shouldn’t assume that only seniors use Instagram for instance; after all, more than 70% of people who live in households with an income above $75k per year use social networking sites (HubSpot).
The important thing is to think about how your business would appeal to each of these different groups. Remember, some companies may be more comfortable marketing on a platform that caters to one group of people as opposed to another audience. In other words: what’s most important is that you communicate the right message in the right way at the right time!
In conclusion, understanding Digital Marketing Demographics can help you make sure your marketing campaigns are reaching high-value customers in an effective manner.